Ep 242 – Implementing a Membership Structure in your Practice with Mindy Sheppard

Can creating a membership structure in your practice make massage more accessible to the general public? In this episode of The ABMP Podcast, we have a discussion with Mindy Sheppard about how working in a franchise spa motivated her to create a membership program for her clients in her solo practice and why it's more beneficial than you might think.

Mindy Sheppard is a dual licensed massage therapist and esthetician with a holistic and clinical practice in Orlando, Florida. Beyond providing a blended mind-body/results-oriented treatment approach to her high-performing professional clients, she teaches massage therapy at Aveda Institutes Orlando, which she attended herself. Creating treatment plans that promote holistic well-being and pain management with measurable results is the reason her clients trust her to help them feel their best amid their busy lifestyles. Mindy has been successful incorporating a membership model in her practice as a promotion of prioritizing self-care and making her services more accessible to those seeking them.

Resources:

Instagram: http://www.instagram.com/itscalmaesthetic/

YouTube: www.youtube.com/channel/UCJRd

Hosts:

Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com.

Kristin Coverly, LMT, is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.

Sponsors:

Anatomy Trains: www.anatomytrains.com

Fascia Research Society: www.fasciaresearchsociety.org

Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages.

The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.

Website: anatomytrains.com

Email: info@anatomytrains.com

Facebook: facebook.com/AnatomyTrains

Instagram: www.instagram.com/anatomytrainsofficial

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA

Fascia Research Society (FRS) was established as a membership organization to facilitate, encourage, and support the dialogue and collaboration between clinicians, researchers, and academicians, in order to further our understanding of the properties and functions of fascia.

Every three years, FRS hosts the International Fascia Research Congress (IFRC).

Beginning in 2007 with the first IFRC, and triennially since, the IFRC has been the premier fascia congress in the world. No other fascia congress brings together the very latest in fascial discovery and the diversity of the leaders in fascia. Registration closes August 31, 2022—don't miss out!

For more information on FRS, or to register for the 2022 IFRC, please visit us at www.fasciaresearchsociety.org.

Questions about either FRS or IFRC? Email us at info@fasciaresearchsociety.org.