HUNGRY. The Marketing Expert: How Nandos, Pret A Manger, Green & Blacks Make Consumers Addicted
Aug 25, 2025
Mark Palmer, a marketing ace who has shaped brands like Nandos and Pret A Manger, shares invaluable insights into brand strategy. He discusses the importance of having tough conversations in business and how to navigate sensitive topics effectively. Palmer reveals his innovative approach to brand building, emphasizing the role of creative teams and data in shaping consumer loyalty. He also highlights lessons from his experiences with challenger brands and the importance of aligning team dynamics with branding efforts for long-term success.
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Narrow And Deep Beats Broad And Shallow
- Marketing should be narrow and deep: be truly meaningful to a chosen segment.
- Being sharply relevant to a small audience builds durable brand strength.
Use Formats To Create New Occasions
- Use format innovation to create new occasions and boost visibility.
- Keep a consistent brand thread across formats so every SKU reinforces the core promise.
Visibility Drives Social Copying
- Mental availability combines advertising and physical availability; both matter for category copying behaviour.
- Visible formats in high-frequency moments drive mimetic adoption.