Promoting Consulting Business Through Content Marketing | Interview with Punit Bhatia

In this episode of the Secure and Simple Podcast, host Dejan Kosutic interviews Punit Bhatia, founder of FIT4Privacy Consulting Company, author of 4 books on GDPR, and host of the FIT4Privacy podcast. Punit shares his journey from working at a bank to becoming a leading consultant in privacy and AI governance. He discusses the importance of content marketing, personal branding, and consistency in building a consultancy business. Punit also provides insights into how creating expert materials, publishing books, speaking at events, and maintaining a presence on platforms like YouTube and LinkedIn have contributed to his success. Tune in to learn best practices for promoting your consultancy and establishing a strong professional network.

Links from the episode:
- Conformio software to streamline and scale ISO 27001 implementation and maintenance for your clients: https://advisera.co/Conformio-software
- White label documentation toolkits for NIS2, DORA, ISO 27001, and other ISO standards to create all the required documents for your clients: https://advisera.co/page-all-toolkits
- Accredited Lead Auditor and Lead Implementer courses for various standards and frameworks to show your expertize to potential clients: https://advisera.co/Consultant-Courses
- Company Training Academy with numerous videos for NIS2, DORA, ISO 27001, and other frameworks to organize training and awareness programs for your client’s workforce: https://advisera.co/page-Company-Training-Account  

• (00:00) - Interview with Punit Bhatia
• (01:02) - Starting a Consulting Career: Punit's Journey
• (03:47) - The Freedom of Being an Independent Consultant
• (04:36) - Building an International Clientele
• (07:33) - Visibility and Content Marketing Strategies
• (13:02) - Effective Use of Social Media Channels
• (18:14) - The Podcast Journey
• (23:21) - Leveraging Content for Business
• (25:49) - The Role of Books in Brand Building
• (27:39) - The Importance of Consistency
• (34:53) - Expanding Expertise to AI
• (36:45) - Future of AI and Privacy Standards
• (39:56) - Final Thoughts and Recommendations
• (41:13) - Useful Resources for Consultants