DTC Podcast Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A Google Ads Case Study
Sep 10, 2021
22:19
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Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse.
He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW.
Here are the 4 key areas that allowed for this growth that we discuss on the podcast:
- Increase Customer Lifetime Value with Dynamic Retargeting & Display
- Capture New Customers With Intent-Based Search Campaigns + RLSA
- Increasing Ad Coverage While Safeguarding Branded Keywords
- Opening Up YouTube To Profitable Prospecting Campaigns
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