Frequency tunes into Flightpath for realtime monetization

Exclusive: Predictive analytics and forecasting tool Flightpath has joined forces with monetisation company Frequency to give publishers a clear view of real-time sales opportunities across their network. The companies suggest it’s the foundation for an industry-wide solution to unsold podcast inventory; and describe it as “smarter monetization”.

“It looks like you’re analysing your podcast's data. Would you like some help with that?” Podscribe has announced a conversational chatbot to help advertisers, agencies and publishers quickly get more from Podscribe’s datasets; and a smart modeling tool for YouTube campaigns, recognising that YouTube performs differently than audio ads.

Headliner has added a social media scheduler, allowing you to control when and how your video content is shared across different platforms.