Big Asian Energy How to Stop Playing Small and Stand Out with Diana YK Chan
Feb 25, 2026
Diana YK Chan, personal branding and authority strategist who teaches on LinkedIn Learning and speaks at the UN, shares how talented people sell themselves short. She outlines a simple Identify → Believe → Voice framework. Short, practical takes cover imposter syndrome, borrowing belief, positioning vs visibility, and why undercharging hurts your growth.
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Control Your Narrative With Proof Points
- Control your narrative by choosing a clear specialty, then repeat proof points and stories to shape perception.
- Diana recommends sharing achievements like generating $12M selling six-figure programs as evidence of expertise.
Turn Responsibilities Into Results Statements
- Translate responsibilities into measurable results using action verbs and a simple formula: I help X do Y by doing Z.
- Diana models: I help clients build a six-figure business in six months by clarifying audience, optimizing offers, and refining messaging.
Use Three Headlines Backed By Stories And Benefits
- Prepare three headline unique selling points, back each with a story and proof, then explain why it matters to the buyer.
- This 3-part structure answers the hiring manager's central question: why should they hire you.
