Data & AI Mastery

Driving Data Strategy in Healthcare: Aidan Innes, Head of Data Standards at Nuffield Health

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Oct 1, 2025
Aidan Innes, Head of Data Standards at Nuffield Health, shares his intriguing journey from sports science to data leadership. He discusses building outcome frameworks that influence patient care and the impact of advanced analytics on healthcare. Aidan highlights the importance of data literacy, revealing how apprenticeships have helped Nuffield save millions and empower staff. He also speaks about scaling COVID-19 rehab programs and measuring ROI, offering practical insights into the future of data in healthcare.
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INSIGHT

Design Outcomes Backwards From Impact

  • Start outcome design from the impact and work backwards to outcomes, outputs, and inputs.
  • This backward approach reveals what clinical and operational data you must collect to explain success or failure.
ADVICE

Define A Ubiquitous Outcomes Strategy

  • Standardise a ubiquitous outcomes strategy: define the one thing to collect and layers for more detail.
  • Use operational data (eg. gym swipes) to infer causality and explain outcome variation.
INSIGHT

Outcomes Drive Data Strategy

  • Outcome frameworks naturally reveal gaps in the organisation's data landscape and become the driver of data strategy.
  • Knowing what to capture everywhere is essential before you can centrally analyse and compare pathways.
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