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Ask Why Before Quoting A Price
- Do lead a focused "why conversation" to uncover what the homeowner truly values before pricing or committing.
- Jonathan recommends asking why they want professional help, why now, and what alternatives they considered to reveal motivation and budget fit.
Clients Determine Value You Set The Price
- Insight: Clients assign value, you set price — don't try to "value" their project for them.
- Jonathan: price the service and let the homeowner decide if the value matches their priorities like lifestyle or resale.
Give One Fixed Price For The Vision Phase
- Do fixed-price schematic proposals to quickly qualify leads and remove buyer discomfort.
- Offer one clear number (e.g., Daniel's $8–12k range suggested as a single price) and state calendar time and client hours required.