Get Yourself Optimized® 546. Intuition as Your Compass with Ava Carmichael
Jan 1, 2026
In this discussion, Ava Carmichael—a digital marketing strategist and former fashion designer—reveals how she blends intuition, data, and experience to craft powerful marketing strategies. She shares her journey from fashion to marketing, emphasizing the importance of fully committing to one's passion. Ava highlights a three-pronged approach to intuition, why authentic content trumps technical SEO, and the growing necessity of video in branding. Listeners will gain insight into distinguishing gut feelings from fear and the impact of strong client relationships.
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Use Analytics To Decode Buyers
- Nerd out on analytics to understand why visitors convert and where they come from.
- Use dashboard data to inform messaging and UX decisions instead of guessing.
Marketplace Selling Taught SEO Basics
- Early e-commerce platforms (like eBay) taught Ava practical SEO and listing optimization.
- Small experiments in marketplaces seeded her larger digital marketing skills.
Prioritize Organic Content Performance
- Track organic performance first to reduce ad spend and build sustainable traffic.
- Inspect pages, time-on-page, and internal clicks to judge whether content truly serves visitors.