Episode 112: Tips & KPIs that Gauge The Impact of Product Marketing

In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC. In this conversation, we dig into: 💡 How PMMs measure success 💡 How to track KPIs that gauge the impact of product marketing 💡 The importance of cross-departmental alignment & more! #gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast