TRAP: The Real Adviser Podcast

93 - MADISON McCALL: At The Vanguard of Full Fat Financial Planning

12 snips
Mar 26, 2026
Madison McCall, Senior Multi-Asset Product Specialist at Vanguard who oversees LifeStrategy and multi-asset solutions in Europe. She discusses Vanguard’s LifeStrategy fee cuts and a new global version. She explains Vanguard’s advisor research and tools, the rise of blended indexed-plus-active solutions, and innovation in planning and behavioural support.
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ADVICE

Combine Broad Data Emails With Personalised Videos

  • Use a two-tier communication approach: send a CIO-led data email to all clients and follow up with short personalised videos for those needing reassurance.
  • Carl suggested 30–60 second videos from private client managers to check in personally.
ANECDOTE

IFAs Finding Better Lending Options

  • New lender options for IFAs: Carl Delevocci shared a friend's experience getting better, simpler financing from Allica Bank.
  • He also mentioned Bradley Douglas's Blackridge Advisory as a startup lending specifically to advisory firms with supporting KPI services.
INSIGHT

Advice Firms Built Around Tech-First Acquisition

  • New advice-first firms are building end-to-end tech stacks to acquire clients at low cost.
  • Carl Delevocci highlighted Adam Dell’s Domain Money: CFP advisers supply advice while tech handles prospecting and onboarding, enabling lower client minimums and revenue sharing.
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