Using Employee Advocacy to Strengthen Brands with Greg Tirico

“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast.

About Greg Tirico

Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening!

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Until next week, I’ll see you on the Internet!

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