“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.”
Sometimes the customer journey is literally a trip in a car on the way to a store. Uber Advertising’s Jess Shuraleff connects ridesharing to retail on the latest episode of The Future In-Store.
https://theloomaproject.com/
Topics include:
Engagement throughout the journey that drives conversion - whether in-app or in-store
The "Gen Uber" consumers demanding surprise and delight moments
The surprising percentage of riders who keep the sound up for ads in Ubers
The misconception that mobility media solutions are only for endemic brands
Why driverless vehicles could create even more engagement opportunities
The Future In-Store