The Most Overlooked Aspect of Your AI Search Strategy: Peter Rota, Technical SEO Expert

Most teams are treating AI discoverability as a separate problem from SEO. Peter Rota thinks that's exactly where they're going wrong.

In this episode of the Get Discovered podcast, Joe sits down with Peter Rota, a technical SEO expert and one of LinkedIn's most-followed voices in SEO with 80,000 followers. With 15 years in the field, Peter has lived through every major SEO shift, but this one is different.

In this episode, you'll learn about the fundamentals of technical SEO and why it's the missing piece of your AI search strategy.

What you'll learn:

- How the AI disruption compares to 15 years of previous SEO shifts (and why this one is different)

- Which SEO fundamentals matter most for AI discovery right now

- Why brand mentions in the right communities are fundamental

- The one thing Peter would want every marketer to take away from this conversation

Episode resources:

- Connect with Peter on LinkedIn: https://www.linkedin.com/in/peterrota/

- Explore Peter's technical SEO services: https://peterrotaseo.com

Subscribe to the show:

- Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

- Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

- Learn more: https://prerender.io/get-discovered-podcast/

About the show:

Get Discovered is the podcast where AI and online discoverability collide. Season 2 is focused on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did.

New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.