Buyers and Builders

How I Bought 3 Companies And Built $20M Industrial Portfolio in 3.5 Years | Jules Brenner Interview

Apr 29, 2024
Jules Brenner, CEO of Industrial Succession Group who acquires and scales sub-$5M EBITDA industrial and metal fabrication firms. He explains his roll-up strategy, how he sources and structures deals, navigates failed bids, and builds marketing and operations playbooks to scale to $100M. Practical talk on valuation, red flags, and hiring A-players.
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ANECDOTE

From Rent‑Dependent Sellers To Active Growth

  • Many sellers underinvest in sales so their plants run on real estate and scrap profits, leaving growth on the table.
  • Industrial Succession reverses that by investing in marketing, SEO, and cold calling to capture work.
INSIGHT

Lead Gen + Consolidation Boosts EBITDA

  • Cold calling, SEO, and consolidating brands deliver strong ROI for RFQs and revenue growth.
  • Merging acquired revenue into existing plants increases EBITDA by cutting duplicated SG&A.
INSIGHT

High Gross Margins In Metal Fabrication

  • Their portfolio runs ~50% gross margin, outperforming many competitors near 40%.
  • Consistent gross margins and disciplined pricing are core operational strengths.
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