Creator Lab - interviews with entrepreneurs and startup founders

Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

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Jul 27, 2023
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Kallaway
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ADVICE

The 25-Video Challenge

  • Start with creating and posting 25 short-form videos (one per day) to test your commitment.
  • This helps you evaluate your enjoyment and identify potential areas for improvement or change.
ADVICE

Short-Form Storytelling Structure

  • Structure short-form videos with a hook/subject, conflict, and resolution.
  • Introduce the conflict early (within the first 10 seconds) to retain viewers.
ADVICE

Scriptwriting: Rhythm and Cadence

  • Vary sentence length and rhythm in your script to create a dynamic auditory experience.
  • This adds subconscious surprise and prevents monotonous pacing.
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