SEO Changes & Practical Website Updates | Follow Up Friday

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. 

Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. 

The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. 

Crystal also invited listeners to join the SEO squad for further support and guidance.

Link to Sophia Vega's episode

00:00 Welcome to Follow Up Fridays: A Week in SEO

00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)

00:42 Sophia Vega's Insights on SEO and Backlinks

01:47 Practical SEO Strategies and Personal Reflections

03:59 Join the SEO Squad: An Invitation

04:30 Closing Thoughts and Invitation to Join SEO Squad

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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