Generation Z describes those born between 1995 and 2009, placing them today aged between 13 and 27. While many of them are students, in just a few years they will comprise a third of the workforce.
In our work we find so many people wanting to understand the mindset and perspective of Gen Z; who they are, what is important to them, and how to remain relevant for this emerging generation.
Joining Ashley Fell to discuss this, is our Research Lead at McCrindle, Steph Razey.
