The Metaverse and why it matters, with Mark McCrindle

Avatars. NFTs. Blockchain. Bitcoin. Cryptocurrency. Virtual and augmented reality.

What do all these words have in common? 

They relate to The Metaverse.

While it may have begun as a vague concept, over the last year it has gained immense traction, and many are now calling it the future of the internet. Particularly as it relates to Generation Alpha.

Gone are the days when kids plugged a console in front of a TV and played Mario Kart with their friends in the living room.

Now, they are socialising in the virtual worlds of Roblox and Minecraft, early adaptations of The Metaverse, or Web 3.0 as many are calling it.

In this episode, we are going to unpack what the Metaverse is, how Generation Alpha are already setting the agenda and why it is essential for organisations to understand and engage with the Metaverse if they want to not only exist but thrive in the future.

Joining Ashley Fell to do just that is social researcher and futurist, Mark McCrindle.