Porch Piracy Myths Busted With Eric Thorson From Norton Shopping Guarantee

Porch piracy isn’t fun for anybody. But that doesn’t stop Lori and Eric from having a little fun discussing it! In this episode of Unboxing Logistics, they react to videos of porch pirates getting caught in the act. At the same time, they bust some of the most common porch piracy and package protection myths, including these three: 

Myth #1: Once a package is marked as delivered, your job is done

It’s a myth that every online merchant wants to believe: once a package reaches its destination, it’s not their problem anymore. Sadly, customers don’t see it that way. As Eric points out, when a package is stolen, shoppers “[don’t] blame the thief or the carrier. They hold the merchant responsible.”

But look on the bright side! If you do things right, your response to stolen packages can help build long-term customer loyalty. 

“Once … the consumer starts to use your product, they have a relationship with you. And that relationship will last as long as you're around if you continue to do a good job.”

Myth #2: Doorbell cameras are effective deterrents against porch piracy 

Eric says that while doorbell cameras are useful for providing evidence of porch piracy, they’re not a very effective deterrent. The thousands of porch piracy videos online are proof that thieves have thought up plenty of clever (and not-so-clever) ways to conceal their identities when snatching packages. 

Myth #3: Package protection is only needed during the holidays

Some businesses believe they only need to offer package protection during high-volume periods like the holidays, when porch piracy is most common. 

Eric’s response? “Peak season, holiday season, fourth quarter—that's when the most volume is being shipped. … But [porch piracy] is a year-round opportunistic crime that is way out of control and isn't letting up at all.”

Links

• Connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-thorson-norton/ 
• Visit Norton Shopping Guarantee’s website: https://norton.buysafe.com/