This 20-Year-Old Cracked the Code on Viral Startup Marketing

Meet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.

In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for "the right cracked 20-year-old TikToker."

We cover:

• How her first tweet got 20 likes (and why that's actually huge)
• The Hinge dating strategy that turned into viral Twitter content
• Why doing the opposite of what's trending actually works
• The "calm content" format that's converting 200+ followers per post
• How to "borrow clout" through smart collaborations
• Managing creative talent: when to be prescriptive vs. letting them cook
• Why LinkedIn is the most undervalued channel for building a brand
• The shift away from loud content and what's coming next

Whether you're a startup looking to hire your first content person or trying to crack organic growth yourself, this episode reveals the mindset behind Gen Z's most effective marketing strategies.

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