Always Take Notes

#164: Albert Read, managing director, Condé Nast Britain

17 snips
Jul 11, 2023
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ADVICE

Keep A Commonplace Book To Save Fleeting Ideas

  • Keep a commonplace book to capture fleeting ideas; Read uses notebooks and cites Leonardo's mixed notes as a model.
  • He revisits his twenties' commonplace entries and finds forgotten gems worth developing later.
INSIGHT

Originality Comes From Combining Unrelated Sources

  • Originality often stems from recombination: great creators assemble disparate sources rather than invent ex nihilo.
  • Examples: Picasso fused African art into cubism; Lin-Manuel Miranda blended musical theatre forms with hip-hop and biography.
ADVICE

Write Notes By Hand To Unlock New Thoughts

  • Write by hand when researching and drafting; Read insists pen-and-paper notes trigger ideas that typing alone doesn't produce.
  • He uses spiral notebooks for notes and reserves laptop time for composing drafts.
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