No BS Mastery Podcast Ep 259: Why Your Work Isn't Selling Itself
This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.
Along with Seth’s incredible expertise and wisdom, I’m adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery.
In this episode, we dive into why people actually buy (or don’t buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But here, Seth breaks down for us why that just isn’t true.
Making the sale is about more than the work itself. Let’s talk about what actually closes the deal.
Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.
Tune into this episode to hear:
- Seth’s personal experience showing that a product won’t sell just because it’s great
- What creates the best conditions for your customers to say yes
- How the Lead Product creates trust and confidence in you for your prospects
Learn more about Seth Godin:
Resources:
- No BS Clients Lab
- No BS Agencies Mastery
- The Price to Freedom Calculator™
- No BS Launchpad
- No BS Agency Owners Free Facebook Group
- Start reading the first chapter of my book
- Piasilva.com