#818: Informatica's CMO Jim Kruger on data as the foundation for innovation

What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago?

Agility requires more than just fast decision-making; it demands a foundational trust in the data that fuels those decisions. It’s about having the right information, accessible and reliable, to pivot not just your campaigns, but your entire strategy.

Today, we're going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization when the quality of your data directly determines the success of your most ambitious technology investments.

To help me discuss this topic, I'd like to welcome, Jim Kruger, CMO at Informatica.
About Jim Kruger

Jim currently serves as the Executive Vice President/Chief Marketing Officer at Informatica. He has 20+ years of B2B and B2C marketing experience in the areas of cloud, SaaS, services, and hardware solutions. Jim is a results-oriented, high-integrity leader with strong business acumen and an inclusive team-building vision. His top focus as a leader is to drive accountability and make every team member feel valued for their contribution.
At Informatica, he leads the global marketing organization with the charter to accelerate cloud growth, expand into new markets and industry verticals, and lead the company's brand momentum.

Jim Kruger on LinkedIn: https://www.linkedin.com/in/jimkruger1/

Resources

Informatica: https://www.informatica.com

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