The Founder's Foyer with Aishwarya Ashok #43 Growing communities, connections and landing on the right opportunities ft. Ben Lang (Ex Community Lead, Notion | Building Nextplay)
0:00 - Introduction to Ben Lang
2:10 - Power of Communities
5:30 - Ben Lang's Notion Journey
9:15 - Corona Crash: Bringing People Together
12:45 - Notion: Finding and Empowering Superusers
16:25 - Community Strategies and Challenges
20:00 - Influencer Marketing and Content Creation
25:50 - Metrics and Success Indicators for Scaling Communities
30:10 - Transitioning to Nextplay
35:30 - Building Connections & Belonging
38:45 - What's up for Nextplay
Meeting like-minded folks from our circles is such a fun thing to do—the way we exchange ideas, talk to each other, get inspired, and use the accountability that comes with commitment; these are all the upsides to a great group. Building an idea into a product is so much about cultivating taste in people, riding by their motivations, and helping them belong in a group of other similar folks. How to bring people together with the right intent, why to build community and how to thrive those communities for the long game? Ben Lang is a builder and community lead, who enjoys bringing people together and helping them find opportunities and interests to work. He formerly led Notion’s community and was one of the early marketing hires there.
Ben loves building stuff, and his template gallery side project attracted nearly 70,000 visits per month even before he made a move to Notion. He is currently building Next Play—the best way to discover what’s next with curated opportunities, gatherings, and content.