When It Hits the Fan Heart v Head PR
26 snips
Feb 18, 2026 They debate whether facts can beat raw public anger when TV drama paints an industry as the villain. The show explores how companies should reassure employees and rebuild trust with small wins. It examines PR firms that became the story after controversial files and memos. They also dissect a CEO faux pas to show how careless soundbites can sink credibility.
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Facts Fail When Trust Is Gone
- PR that relies only on intellectual argument often fails when public feeling is hostile.
- Simon Lewis warns head-focused tactics lose when the country has lost faith in an industry.
Use Recruitment To Rebuild Trust
- Highlight recruitment and future opportunity to repair reputation over time.
- Simon Lewis emphasises 50,000 new jobs and 5,000 apprenticeships as a communications focus.
Answer With Openness, Not Spin
- Respond honestly and openly when an industry is 'beyond the fan'.
- David Yelland says honesty is the only effective route when emotions dominate.