The Dept. w/ Omar El-Takrori How To Make an Extra $100,000 A Year from Social Media (Use Google Docs!) | The Dept. #113
24 snips
Mar 25, 2026 They unpack using short, simple lead magnets to turn social attention into paying conversations. Google Docs, unlisted videos and quick checklists get highlighted as practical delivery tools. Automation, comment-to-DM flows and email follow-ups are covered as scalable ways to capture and nurture leads. Communities and paid traffic to magnets are discussed as paths to more consistent sales.
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Give Away Lead Magnets To Start Conversations
- Create lead magnets and give them away in exchange for contact info to move people from content to conversation.
- Omar: Lead magnets should feel so valuable you're almost afraid to give them away, then capture emails or DMs.
Use Story Sequences To Sell Lead Magnets
- Use a story sequence: problem-aware post, solution-aware post, then offer a lead magnet with a simple CTA.
- Example: post problem (no engagement), show live-stream solution, then say "DM me the word live" to get a checklist.
Use Google Docs And Simple Files As Lead Magnets
- Use simple formats as lead magnets: checklists, Google Docs/Sheets/Slides, unlisted YouTube, or a single-page PDF.
- Omar: He grew 20,000 emails using a Google Sheet and often gives single-page Google Docs away.