The Dentalpreneur Podcast w/ Dr. Mark Costes 2500: 2500 Episodes and the Team Behind the Mic
May 1, 2026
Steve Hollingsworth, founder of EnLightning Media and veteran producer/editor, tells a fast-paced media origin story. He discusses building a reliable team, scaling live streaming and video systems, and turning long-form content into countless short pieces. They spotlight how consistent production and organic education-based content fueled massive reach and growth.
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From Skate Videos To A Media Business
- Steve started making skateboarding videos as a teen, volunteered at a local TV station, and turned that into a media career including aerial cinematography.
- A helicopter flight he was scheduled on crashed without him, which pushed him to start his own business and become an entrepreneur.
Pandemic Pivot Built The Business
- During 2020 event cancellations Steve pivoted to live streaming, buying gear just before demand exploded from churches and virtual events.
- That pivot made 2020 his most profitable year and led him to reconnect with Mark to resume work together.
Organic Client Growth From Mastermind Work
- Enlightning Media grew organically by servicing Dental Success mastermind clients and producing high-quality videos during visits.
- Early work was unpaid marketing by doing great work for Mark's network, which led to dental practice clients nationwide.