The Selling Show 042: Dynamic Communication for Speakers
042: Dynamic Communication for Speakers with Jill Schiefelbein
Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year.
David sits with THE Dynamic Jill and discuss a wide variety of things like effective video marketing, branding yourself on social media, utilizing SEO and…. well you'll just have to listen to find out the rest!
In This Episode, You'll Learn…
- What Jill learned from organizing a conference
- Making a difference with video
- What secures you as a speaker of choice
- Is having a book mandatory?
- Specificity with variety
- Why you should brand under your name
- The benefits of SEO and consistency
- Jill's content repurposing strategy
Links and Resources Mentioned in This Episode