Daisy Morris, Founder of The Self Hood, shares her social media strategy for partnerships with Apple and Gucci, building profitable communities in 2024, and the bad habits costing millions. Topics include peer-to-peer advocacy, authentic content creation, transitioning from agency to authorship, organizing engaging events, exceptional branding examples, and shifting marketing strategies towards authenticity on social media.
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volunteer_activism ADVICE
Community Is Profitable Marketing
Community building is cost-effective free marketing via brand advocates.
It reduces customer acquisition costs by focusing on loyalty and retention.
volunteer_activism ADVICE
Post With Purpose and Process
Before posting, ask what’s in it for your audience and invite engagement.
Use workflows and tools to be organized and consistent with quality content.
insights INSIGHT
Authenticity Magnetizes Community
Authenticity in content attracts and builds strong community connections.
Being yourself openly outperforms polished but impersonal marketing approaches.
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Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and Candy Kittens.
In this episode, she shares:
- Her exact social media strategy that scored her partnerships with Apple, Gucci, and Adobe
- How to build a profitable community in 2024
- The bad habit that's costing you millions
+ LOADS MORE!
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
FREE breakdown of Daisy's 10-step community-building strategy: https://callummcdonnell.substack.com/
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Follow Daisy on socials:
Instagram - https://www.instagram.com/the_self_hood/
LinkedIn - https://www.linkedin.com/in/daisy-morris-the-selfhood/
TikTok - https://www.tiktok.com/@the_self_hood/
The Self Hood - https://www.theselfhood.com/
Work with Callum: https://www.7xcontent.com/
Timestamps:
00:00 Introduction
01:26 Who Is Daisy Morris?
03:13 Why Is Community Important?
06:55 Step 1: Understanding Community
09:08 Step 2: Know Your Story
09:20 Step 3: Find Your People
11:20 Step 4: Make Your Mark
16:49 Step 5: Share Your Magic
17:02 Step 6: Establish a Content Creation Process
19:19 The REACH, ACT, CONVERT, ENGAGE Model
19:48 Step 7: Your Community Journey
20:01 Step 8: Collaborate With People
20:20 Step 9: Community Management
20:42 Step 10: Get Creative Off Screen
21:28 Is Community Building Profitable?
24:19 Community as the Future of Advertising
30:52 Balancing Personal and Professional Transparency
32:51 Mistakes to Avoid on Social Media
35:10 Quality or Quantity
39:34 Overcoming Social Anxiety and Networking
41:21 Starting and Growing a Business
45:52 Hosting and Attending Events
50:45 Pitching to Brands and Creating Opportunities
52:44 Brands Crushing It on Social Media
57:22 Quick-fire Questions
Creator Playbooks