No BS Mastery Podcast Ep 279: Molly Godfrey: How Service-Based Businesses Should Actually Use LinkedIn
Jan 1, 2026
Molly Godfrey, a viral content creator and LinkedIn strategy expert who scaled a coaching business to multiple six figures, explains how service-based founders should use LinkedIn. She covers why LinkedIn needs tailored, value-driven writing. Practical tips include optimizing headlines for search, posting quality content a few times weekly, testing hooks and images, and treating LinkedIn as a long-game lead generator.
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How Blogging Led Molly To LinkedIn Success
- Molly started as a blogger on Medium and then moved her long-form writing to LinkedIn where it immediately resonated.
- Her success came from doubling down on the platform that fit her deep, technical writing style and audience needs.
LinkedIn Is Its Own Content Genre
- LinkedIn is a unique, professional platform where long-form, technical, and analytical content performs better than repurposed social posts.
- Treat it like a job-seeking, corporate environment and lead with clear, actionable value for professionals.
Pick LinkedIn If Your Clients Are Corporate Professionals
- Use LinkedIn if you serve professionals with services like consulting, coaching, or agencies; avoid it for direct-to-consumer product sales.
- For product founders use LinkedIn sparingly for partnerships or brand awareness, not direct e-commerce conversion.