Creator Playbooks How To Grow A Podcast To A £1Million+ Business | Rob Dix
Jun 18, 2023
Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author shares how he grew his podcast into a mid seven figures business. He discusses his journey from self-publishing a book to landing a book deal, quitting a job to travel the world, discovering online opportunities in New York City, starting a blog and podcast, starting businesses and facing challenges, and the importance of pursuing your passion and finding your zone of genius.
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Early Niche Advantage
- Being early in a niche (UK property) let The Property Podcast rank and attract listeners quickly with little competition.
- That early audience enabled direct business leads and product ideas without aggressive selling.
Copy From Other Industries
- Rob emphasises copying proven ideas from other industries but applying them differently in property.
- Borrowing remote and online practices made their property services feel novel to that sector.
Sell Services Not Just Courses
- Do start service businesses from audience demand rather than immediate productised courses if you can scale operations later.
- Give knowledge away freely to build trust and then offer services that solve real customer problems.