The Peel with Turner Novak

Inside Hanover Park: Building an AI-Native Service Business, Growing to $15B in Assets

29 snips
Mar 18, 2026
Chris Hladczuk, Co-founder and CEO of Hanover Park, built an AI-native fund administration firm that rapidly scaled to billions in assets. He discusses raising a $27M round, why they built a custom general ledger, and how AI agents automate onboarding, reporting, and complex fund accounting. Expect stories on founder-led sales, weekly demo rituals, and turning customers into raving fans.
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ANECDOTE

Music And Gong Create High Energy Culture

  • The office ritual includes blasting Daft Punk or Levels at 9am and a customer-only gong that customers ring when they close a sale or visit.
  • The gong moments and music create high-energy culture and celebrate wins publicly.
ANECDOTE

Always Get On The Plane To Build Trust

  • Chris flew to a prospective customer's home and spent five hours there to win trust and close them as an early customer.
  • Early founder-led, in-person dedication built relationships that enabled risky migrations to Hanover Park.
ADVICE

Turn Early Customers Into Raving Fans

  • Make early customers into raving fans by obsessing over onboarding, proactive service, and jaw-dropping AI-native products.
  • Set expectations pre-signing and prove success in the first 100 days to convert advocates.
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