Ads Decoded Top Updates in 2025 & Deep Dives
Aug 28, 2025
Tal Akabas, a Google product manager focused on cross-channel automation and reporting, and Caren Zeng, a Google product manager specializing in search automation and generative creative, discuss AI Max for Search, channel performance reporting for PMax, differences between AI Max and DSA, new controls for brand and URLs, and advances in text customization and reporting insights.
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Tal's Camera Repair Prompt Showed Multimodal AI Utility
- Tal shared a personal example using AI in Google Photos and image reasoning to diagnose a broken camera part and propose fixes.
- The example illustrated how multimodal search expectations are rising and ads must match that personalization level.
AI Max Brings PMAX Search Tech To Regular Search
- AI Max packages existing search automation into a one-click suite to bring Performance Max search tech to traditional search campaigns.
- It combines search term matching, dynamic text customization, and final URL expansion so advertisers can enable it without reorganizing campaigns.
Enable AI Max On Existing Campaigns To Retain History
- Do enable AI Max on existing campaigns to leverage historical data and leave campaign structure intact while gaining automation.
- Use built-in reporting (keywords report, assets report) to inspect how AI Max touches queries, headlines, and landing pages.