Why Every Nonprofit Should Be On Instagram - and how to use it effectively

Is your nonprofit on Instagram—but not seeing real results?

In this episode, Christina Edwards, founder of Splendid Consulting, shares how nonprofits can strategically use Instagram to grow their audience and convert followers into real supporters and donors.

We dive into simple, actionable steps to help you avoid the social media rabbit hole and focus on what actually matters—conversion. Christina breaks down how to move followers to take meaningful action, how to use tools like Canva to create quick and effective graphics, and how to develop pillar content that keeps your messaging consistent and aligned.

We also explore how to manage your time so social media doesn’t take over your day, how to direct followers to your nonprofit’s website, and how to use Instagram’s built-in donate button to make giving easy and accessible.

If you’re ready to use Instagram more intentionally—and actually see results—this episode will give you the strategy you need.

ABOUT OUR GUEST

Christina Edwards is the founder of Splendid Consulting, where she helps nonprofits grow their impact through strategic marketing and communications. She specializes in social media strategy, content creation, and helping organizations convert online engagement into meaningful action.

Christina is passionate about helping nonprofits simplify their marketing efforts, save time, and build stronger connections with their audiences.

OTHER RESOURCES:

Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox.
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Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home.
https://grantwritingandfunding.com/freelance-grant-writer-academy/

Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing.
https://grantwritingandfunding.com/mentorship

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Thanks for listening!

Warmly,
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.