The Game with Alex Hormozi 20. Upsell Offer. Free With Alternative Revenue Stream. | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover innovative upselling strategies that transform refusals into sales with free offers. Hear the success story of a gym owner who cleverly used free USBs and consultations to boost revenue. Explore how to pair free services with alternate revenue to monetize effectively. Learn about the importance of perceived necessity and frictionless sales to maximize take rates. Gain insights on leveraging existing audiences and designing operational models for success. Uncover the math behind recovering acquisition costs through smart free-to-upsell tactics.
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Turn No Into A Free Entry Point
- A gym owner gave prospects a free USB with a home program when they declined membership to avoid awkward exits.
- He then booked them for a free nutrition orientation where they often bought supplements instead of memberships.
Give One Thing Free, Sell The Other
- Give one product or service free and monetize a different high-margin offer as the upsell or continuity.
- Ensure the alternate revenue stream has high margins to cover free fulfillment costs.
Choose Paired Or Independent Upsells
- Use two main variants: paired upsell (free A requires buying B) or independent upsell (free A then offer B).
- Choose the variant that fits your product relationships and customer intent.