Everything Is Energy with Cathy Heller How Radical Empathy Strengthens Your Business - Seth Godin
6 snips
Mar 26, 2018 
Seth Godin, bestselling author and marketing thinker, shares his short, sharp take on radical empathy and why seeing people matters. He talks about choosing interactions over passions, turning skills into scarce services people will pay for, and finding the smallest viable market. Practical stories and creative strategies drive the conversation.
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Reverse Engineer A Market Fit
- Do reverse-engineer a place in the marketplace where scarcity exists and match your skills to that demand.
- Lynn shifted from selling bags to creating a book for publishers and sold over 5 million copies after pivoting.
Show Up Where Scarcity Lets You Stand Out
- Do show up where there's scarcity and solve a problem people value; scarcity enables differentiation.
- Example: Use an obscure skill like origami as a facilitation tool to add value in expensive corporate meetings.
Build A Story To Increase Value
- Do create a story and audience rather than only perfecting the craft; fame often drives value more than incremental quality.
- Abby Ryan painted daily and auctioned on eBay until recognition grew and prices rose to thousands.
