Do the Hard Thing: London Marathon Events CEO Hugh Brasher

In this episode of Executive Decisions, Steve Sedgwick sits down with Hugh Brasher, CEO of London Marathon Events, for a compelling conversation about the life and leadership lessons sport can teach us.

Raised by elite athlete parents, Hugh’s career journey has been deeply rooted in sport. From transforming his family’s specialist sport shop into a nationwide retail chain to leading one of the world’s most iconic endurance events, his story is one of bold decisions and enduring values.

Hugh reflects on the toughest choices of his career, including letting go of a close colleague, and shares why leaning into hard decisions ultimately makes them easier. He emphasizes the importance of growth mindset, surrounding yourself with the right people and staying focused on where you want to go.

The discussion also explores the transformative power of sport in improving physical and mental health, the role of values in building world-class organizations and the impact of initiatives like the London Marathon Foundation in creating opportunities for underserved communities.

Finally, Hugh shares his vision for the future—and why fun, purpose and brilliant people remain at the heart of his plans.

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