Capital Allocators – Inside the Institutional Investment Industry Martin Whittaker – JUST Capital (First Meeting, EP.02)
Jun 24, 2019
Martin Whittaker, Founding CEO of JUST Capital, shares his remarkable journey from chemistry to championing corporate social responsibility. He unveils the mission of JUST Capital, which ranks companies based on social issues crucial to Americans. Whittaker discusses the characteristics that define a 'just company,' the significance of public engagement in polling, and how these efforts align investments with ethical values. He emphasizes the impact of polling data on corporate practices while introducing the innovative JUST ETF designed to promote transparency and fair marketplaces.
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Just Capital's Origin
- Just Capital's formation stemmed from Deepak Chopra's course on just capitalism and a student's suggestion to track companies' justness.
- Paul Tudor Jones saw it as an investment proposition and a movement to shift capital markets towards a more just course.
Defining a Just Company
- Just Capital defines "just companies" based on public opinion, not personal beliefs.
- They conduct extensive surveys to understand what the American public values in companies.
Public Priorities
- Surveys reveal that worker treatment is the most important factor for a just company, followed by customer treatment and product quality.
- Shareholder treatment is least important, contrasting with traditional market priorities.