Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
In this episode, I'm thrilled to have Sloan Ketchum, one of our esteemed SPS coaches, joining us. Sloan is spearheading our brand new program, "PR and Speaking for New Authors." With a wealth of experience under her belt, including over 50 podcast interviews, speaking engagements on various stages, and a thriving income from speaking engagements, Sloan is the perfect guide to help authors navigate the world of speaking gigs.
PR and speaking engagements require a systematic approach. Sloan advises authors to be proactive in their campaigns, focusing on three essential aspects:
- Getting clear on your hook: Craft a compelling and unique message that grabs attention.
- Booking gigs: Utilize a three-step plan involving research, outreach, and referrals to secure speaking opportunities. Foster partnerships and prioritize opportunities with the potential for significant impact.
- Monetizing: Explore ways to monetize your book or business through speaking engagements. Discover when and how you can get paid to speak and other innovative strategies to market yourself and build a dedicated following.
Tune in to this episode to gain insights on creating an irresistible hook, effectively booking speaking gigs, and the importance of embracing "fast no's" when seeking opportunities. Learn how to monetize your expertise, leverage speaking engagements to boost your brand, and discover additional techniques to market yourself as an author.
Don't miss this valuable conversation with Sloan Ketchum as she shares her knowledge and empowers authors to unlock exciting speaking gigs.
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