Clients from Content Every Bit Of Advice I Shared In January
39 snips
Mar 6, 2026 A fast roundup of practical content and marketing moves shared across January. Hear a clear editing method for client writing and a formula for writing five newsletters in an hour. Learn concise content principles, 10 ready-to-use opening lines, and a checklist for boosting posts on LinkedIn. Discover conversation-starting DMs and a wild experiment about niche newsletters.
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Ten Short Principles To Guide Decisions
- Do use short guiding principles to reorient decisions and content.
- Josh offers 10 one-sentence principles like 'Everyone else is as unsure as you' and 'The algorithm isn't your customer' to filter choices and reduce indecision.
Letterman Stacked Cups Tracked Progress
- Anecdote shows progress tracking beats to-do lists for morale.
- Josh describes David Letterman's dressing room photo where stacked coffee cups represented completed shows and revealed progress, not unmet tasks.
What Matters On LinkedIn Versus Hype
- Reevaluate platform priorities by what actually produces results, not hype.
- Josh lists overrated vs underrated LinkedIn elements (e.g., overrated: blaming the algorithm; underrated: ignoring it; overrated: impressions; underrated: DMs).