Motley Fool Money How to Spot Winning Innovation
5 snips
Feb 22, 2026 Lorraine Marchand, innovation consultant and author with 30+ years in new product development, shares practical frameworks for spotting lasting innovation. She breaks down the Five Cs, contrasts strategic experiments with reckless risk, and uses real cases like IBM Watson Health and NVIDIA to illustrate success and failure. She also highlights future frontiers such as space logistics and quantum-enabled genomics.
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Allocate Budget For Blue Sky Bets
- Invest in blue‑sky projects and talent as part of a portfolio approach to innovation.
- Use a ratio like Google’s 70-20-10 and fund training and programs so teams can pursue transformational ideas ahead of the market.
Delete Work Before Adding Change
- Make change manageable by deleting or deprioritizing existing work before adding new initiatives.
- Avoid crisis‑driven change by watching patterns and acting before disruption forces reactive shifts.
Customer Disconnect Signals Decline
- Customer‑first is often claimed but rarely practiced; losing touch with customers precedes decline.
- Look for signs companies reinterpret feedback internally or rely on echo chambers instead of validating market needs externally.
