AI Snips
Chapters
Transcript
Episode notes
Use The Hub And Spoke Framework
- Identify your 'spokes' (power users) and list hubs (channels) that let you reach many spokes at once.
- Prioritize hubs to target the ones that give the most access to your ideal users first.
Make Growth Goals Tangible
- Make growth goals tangible (e.g., 1,000 backers at $99) and reverse-engineer activities to hit that number.
- Break the goal into concrete tactics you can repeat and measure toward funding or traction milestones.
Narrow Your Top-Of-Funnel Focus
- List every top-of-funnel channel then pick two to three to focus on deeply rather than many shallow tactics.
- For The Plunge Alex focuses on paid ads, organic social, and events as his initial growth levers.