The Fractional CFO Show with Adam Cooper

How 10 Hours a Week Can Transform Your Agency

Jan 27, 2026
Jesse P. Gilmore, system strategist and founder of Niche and Control who helps agencies scale profitably. He explains how tracking time builds awareness and the EADT framework: eliminate, automate, delegate, time-block. Talks value-based pricing over hourly, using reclaimed hours to document processes, and where AI fits into systems and agency specialization.
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ADVICE

Anchor Habits To A Compelling Vision

  • Identify each person's unique ability and paint a compelling vision of life after change to motivate habit shifts.
  • Use that vision to push founders to complete uncomfortable tasks like time logs and delegation.
INSIGHT

Pricing Should Follow Client Value

  • Hourly and cost-plus pricing reward effort, not outcomes, and risk commoditization as efficiency improves.
  • Price around client value and results to align incentives and capture more profit as AI and automation reduce hours.
ADVICE

Go Upmarket For Better Clients

  • Target midsize clients where speed and ease of closing beat procurement-driven enterprise deals.
  • Position your agency for value-based offers and go upmarket to capture larger retainers.
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