Speak Memorably: Why Being “On Message” Isn’t Enough

May 6, 2026

30:14

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You’ve been trained to stay on message. The problem? “On message” is forgettable.

Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster.

In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid.

⏰Timestamps

00:00 Introduction

01:00 Staying on Message

02:15 Be 22x More Memorable

03:30 Keeping Attention

05:09 The 60-Second Rule

08:13 The Three Ps of voice

09:32 Projection and Energy

16:03 Spotting Clichés

18:25 The Magnificent Seven

20:34 What to Do With Your Hands

22:30 Crafting a Memorable Talk