Why Video is More Challenging for Podcasts - EP 112

As a woman, should you consider adding video to your show? Video podcasting is on the rise. The trend is being driven by huge celebrity players and, most recently, Apple Podcasts, who released HLS video support in late March 2026. And while there are benefits to this evolution, there's also a lot to unpack if you're considering adding video to your show.

In this episode, Mary shares a deeply personal take on this shift, interspersed with her podcasting expertise. There are two sides to every coin: video raises the barrier to entry beyond simple audio recording, and it provides an improved experience to people who are hard of hearing. Video gives you the opportunity to show and tell, and it requires a lot more work to edit. Most significantly, podcasting's visual evolution heaps the same unfair standards on women that the film and television industry has for generations.

Unpack the heavy demand of video, as a woman in podcasting:

• Exploring the gender bias that has always plagued women in media;
• How adding video to your podcast will affect you, mentally and physically;
• The high-tech requirements of adding a video component;
• The reality of how video could help your show.

Links worth mentioning from the episode:

• Kings College London, "Almost a third of Gen Z men agree a wife should obey her husband" - https://www.kcl.ac.uk/news/almost-a-third-of-gen-z-men-agree-a-wife-should-obey-her-husband
• "Global News anchors conduct wardrobe experiment. Did you notice?" - https://globalnews.ca/news/10263239/global-news-anchors-wardrobe-experiment/
• "Apple introduces a new video podcast experience on Apple Podcasts" - https://www.apple.com/ca/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/
• "Apple Takes Podcasting Mainstream" - https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.