The Signal (formerly the EdTech Connect Podcast) Ep. 81 - Devin Purgason: Who Owns the Student Journey in the Age of AI
Join Jeff Dillon as he sits down with Devin Pergason, AVP for Student Experience, Marketing & Outreach at Forsyth Technical Community College, to dissect the evolving landscape of higher education. This episode tackles a critical question: why are community colleges currently best positioned to drive student success? Pergason argues that their inherent “student-first” mission – unlike research universities attempting to retrofit a student-centric model – gives them a significant advantage.
The conversation centers on the urgency with which institutions must engage with emerging technologies, particularly AI, mirroring the same dedication they bring to the classroom. Pergason emphasizes a shift away from traditional marketing approaches that “market *to* students” towards strategies designed *for* their needs. He highlights how Forsyth Tech built a groundbreaking student care model – integrating support services directly with marketing – creating a unified approach for genuine engagement and lasting impact.
Ultimately, this episode explores whether community colleges are truly ‘getting there’ in embracing the technological conversation, and what it takes to ensure students receive the support they need to thrive.
Key Takeaways:
- Community College Advantage: Pergason argues that their existing mission – prioritizing student success – makes them uniquely positioned for innovation.
- Student-First Marketing: A critical discussion on moving beyond traditional marketing tactics and focusing on what truly matters to students.
- Integrated Systems are Key: The importance of combining student care services with marketing within a unified organizational structure.
- Urgency in Technology Adoption: The need for community colleges to approach technology – particularly AI – with the same level of commitment as their academic programs.
The Signal Newsletter:
https://edtechconnect.com/newsletter
Find Devin Purgason:
https://www.linkedin.com/in/devinpurgason/
Forsyth Technical Community College
And find EdTech Connect here:
Web: https://edtechconnect.com/