Off the Record with DJ Akademiks Dre London Episode (Talks Finding and Breaking Post Malone/Fallout)
Nov 7, 2025
Dre London, an accomplished music manager who discovered Post Malone and launched Don Londres tequila, dives into the hustle of the music industry. He shares his journey from Brixton to New York, his initial experiences promoting Post's breakout hit 'White Iverson', and the chaos of early management challenges. Dre reveals the secret of negotiating artist deals, the importance of a genre-less approach, and how he pivoted to entrepreneurship with his tequila brand, emphasizing a commitment to quality and affordability. It's a wild ride of music and business savvy!
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Episode notes
Don't Take The First Label Bid
- Warn artists about early low offers and hold for fair value during bidding wars.
- Push for deals that leave the artist meaningfully compensated after fees and taxes.
When The Wolves Went To The Parents' House
- Rival parties targeted Post's family to influence decisions; Dre called the father to explain his work and protect the artist.
- The co-manager had even stayed at Post's parents' house during negotiations.
Ensure The Artist Is A Millionaire After Signing
- Insist the artist nets meaningful money after signing by structuring label deals that clear prior obligations.
- Negotiate labels to pay off prior claims so the artist becomes a real 'millionaire' after fees.