The TK Show: A Show about sports in the Bay Area [TK Show] A Conversation with Writer Ethan Strauss
Jan 28, 2026
Ethan Strauss, sports writer and commentator known for work with The Athletic and Substack. Conversations cover Giannis trade rumors and why Warriors assets may not fit. They dissect Golden State’s roster struggles, youth development and weird lineups. They debate 49ers’ injury patterns, roster needs and wide receiver strategy. They also reflect on The Athletic’s ten-year journey and media tensions.
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'Camelot' Of Athletic Bay Area Playoff Runs
- Strauss fondly remembers Athletic Bay Area's playoff coverage as collaborative and joyous.
- He likened that period to Camelot and treasured the teamwork in high-pressure road coverage.
Athletic's Early Days Felt Like A Renaissance
- Strauss recalls the Athletic's early days as an inspiring time when writers felt valued and readers paid for quality.
- He felt proud that good journalism could be profitable and hoped it signaled a sustainable future.
New Media Drifted Back To Old Habits
- Strauss worries The Athletic lost its original new-media identity by reverting to old-media tactics.
- He believes success depended on distinct writers readers would pay to follow.