The Brands On Brands Podcast How Authors REALLY Become Bestsellers (PR Secrets Revealed) with Lauren Cabello | Ep. 345
Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone.
We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams.
- Learn more about Lauren at: https://laurencobello.com/
- Get PR help from Lauren at: https://leveragewithmedia.com/
00:48 What Author PR Includes
02:40 Building a Launch Plan
04:03 Keeping Momentum After Launch
05:06 PR for Speakers and Coaches
07:06 Earned Media vs Podcasts
09:04 Timing and Lead Time
12:03 Publishing Choices and Deals
12:33 When to Hire a Publicist
20:46 Three PR Needle Movers
25:41 Future of Book Promotion
32:16 Traditional Publishing Benefits
This is the Brands On Brands Podcast with Brandon Birkmeyer
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